Tag Archives: leads
Internet Leads Go Cold Fast – Follow Up Faster
The auto sales industry is notoriously slow when it comes to following up on Internet leads, and that’s something that needs to change. More advertising than ever is directing consumers to dealership websites, and while only 5% of the traffic becomes a lead, salespeople are still dropping the ball when it comes to digital inquiries. There are two problems in this scenario: low traffic-to-lead conversion and slow response times. Fortunately, both of these issues can be solved with a single move.
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